SEW KNOT FARE LOGO CASE STUDY

For the Sew Knot Fare logo, the goal was to match the charm of the punny name while communicating the quality of the brand. 

The following problems needed solving:

  • Appeal to crafty Pinterest and Etsy lovers, moms and 20/30 somethings who value quality and cleverness over cheap prices
  • Consideration for application on a variety of platforms and various scales
  • Stand out from the many other crafters on Etsy, Instagram, and Pinterest
  • Elicit simple, quaint, crisp, vintage, and delightful feelings

This is one of many pages of sketches I made in the preliminary exploration:

I decided to go with a brush script style and went on to explore many different versions:

I avoided any cliche sewing references in imagery to stand out from the crowd of crafters out there. The name speaks for itself. There is, however, a subtle nod to sewing in the loop flourishes of the capital letters. The vintage style with a modern feel achieves the timelessness of the Sew Knot Fare's quality products and a hip twist for the younger savvy craft connoisseur.

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The colors give a vintage feeling while also popping. They lean towards a feminine audience without alienating the masculine.