Method Home Sustainability Alphabet 3D type by Noah Camp
Method Home Sustainability Alphabet Header by Noah Camp

M/H VCCP agency approached me to illustrate all the ways MethodHome fights dirty on the daily for use on social media. “A” is for animals, which they made a global commitment to never test on. “B” is for bottles made from recycled plastic. “C” is for their low carbon footprint by making their products lighter to reduce transportation emissions. 

3D type made of animal tails by Noah Camp
3D type B made of Plastic Bottles by Noah Camp
3D type factory C for low carbon footprint by Noah Camp

I chose a vinyl toy look for the letters so they look touchable but not exactly lifelike. This style and the non-primary color scheme would stay within Method's well-established brand identity of vibrant, fun, and design-focused. These sketches were made after a series of thumbnails was narrowed down. These would be showed to the client to get a sense of the direction for each letter. 

Sketch concepts of alphabet by Noah Camp
Method Home 3D type closeups by Noah Camp
Method Home 3D type clay models by Noah Camp
Method Home 3D type Closeups by Noah Camp