M/H VCCP agency approached me to illustrate all the ways MethodHome fights dirty on the daily for use on social media. “A” is for animals, which they made a global commitment to never test on. “B” is for bottles made from recycled plastic. “C” is for their low carbon footprint by making their products lighter to reduce transportation emissions.
I chose a vinyl toy look for the letters so they look touchable but not exactly lifelike. This style and the non-primary color scheme would stay within Method's well-established brand identity of vibrant, fun, and design-focused. These sketches were made after a series of thumbnails was narrowed down. These would be showed to the client to get a sense of the direction for each letter.