I was asked by Brand New School to create various treatments of the ESPN Plus logo. The parameters were related to sports in some way, but were wide open and super fun to explore from there. From the foods we get at the concession stand to the arena to the equipment we use, the goal was to create as many different looks as I could in a tight time-frame of 2 days. Because the images didn’t need to be cohesive, I actually went out of my way to give a very different feeling to each one. Some of the alternative versions of the idea are included.