This design is an homage to Brooklyn where I spent 10 formative years. The style is fashioned after one of my favorite hangouts, Kellogg’s Diner in Williamsburg. Kellogg’s and their red velvet cake will always hold a special place in my heart.
The many different styles given to the word display the many possibilities that one design can have when given different textures and treatments. You can keep it sketch style or vector, which is best for silkscreening. Because of the monoline style, the design lends itself to write-on animation and 3D neon look.